BEHIND THE BRAND
TWO NAMES, ONE VISION, OUR STORY.
Race & Taylor began officially in 2020, built from a shared passion for the classic automotive world and a desire to create something new within an industry we already lived and breathed. What began as a simple idea, fuelled by late-night drives, long conversations, and plenty of caffeine, has grown into something far greater than we first imagined.
From the beginning, the brand has been shaped by the details that matter: craftsmanship, design, heritage, and the sense of freedom that comes with the open road. That mindset continues to guide everything we do today.
But Race & Taylor was never meant to exist in just one lane. What began with clothing has evolved into a broader lifestyle brand, inspired by the culture surrounding our passions. We exist where design, coffee, adventure, and creativity naturally collide.
During 2025, our journey took us further afield. A year spent overseas gave us the space to step back, explore new environments, and reconnect with the original vision behind Race & Taylor. The experience brought fresh perspective and a clearer direction for what we want the brand to become.
At its core, Race & Taylor is about creating something meaningful. Not just products, but a brand that values community, experiences, and the pursuit of a life well lived.
We proudly partner with our local roaster, design in-house, work with local printers, and collaborate with smaller businesses and creatives who value craftsmanship and authenticity as much as we do.
The journey is still unfolding, and we’re incredibly grateful to those who have supported us along the way.